︎








Using
Machines
to connect
humans


I’m a strategic copywriter with expertise in digital transformation and AI-driven marketing. I bridge the gap between innovative technology and compelling communication to help brands and consumers connect in authentic ways. ︎Contact me




︎︎︎

I Bring a trifecta of talents:


CREATIVITY

I am a linguistic engineer with the proven ability to produce compelling content. I bring more than a decade of experience working with top global brands, such as Visa, Walmart, Hewlett Packard and Lenovo.
BUSINESS

I combine creative thinking and executive-level business acumen. While earning my Master of Business Administration, I excelled in brand strategy, market analytics, forecasting and corporate entrepreneurship.
TECHNOLOGY

I help organizations enhance their digital transformation strategies. I have experience implementing novel AI solutions and governance frameworks, from both MIT and my professional background. 

︎See the resume




Hewlett Packard Enterprise


Hewlett Packard Enterprises asked me and my team to create a unified system of banners, images, headlines and a campaign toolkit that can easily be scaled and produced across various sizes and languages by the HPE internal design team.

The solution we developed allows the look, feel and messaging of the campaign to expand beyond existing assets.

︎See the work



Virginia Commonwealth University



As the head writer, I discovered new ways to connect with a diverse audience. I successfully improved creative efficiencies—developing an innovate process that increased video production 9x.  

︎See the work






Santander Bank




Being a bank doesn't mean being a jerk. To introduce Spanish bank brand Santander to the U.S. market, I developed a campaign about how respect adds up.


︎See the work







To see more work, drop me a line.



781 - 242 - 2283


CREDENTIALS


Massachusetts Institute of Technology, Professional Certificate in Digital Transformation
April 2023 to April 2024

Virginia Commonwealth University, M.B.A. Business Innovation
August 2018 to May 2022
*2021 Communications Chair for Graduate School Executive Committee

Virginia Commonwealth University, B.S. Creative Advertising
August 2008 to May 2013

Experience


Material+, Senior Copywriter from February 2025 to present
Builds thought leadership for Microsoft by writing e-books and sharable content.
Launches websites for an innovative age verification system to prevent underage sales.
Composes valuable onboarding guides for Comerica Bank employees and sales teams.

Publicis Groupe, Senior Copywriter from May 2022 to February 2025
Developed strategic campaigns for clients like Bank of America, Walmart and Visa.
Specialized in brand development, user experience and artificial intelligence.
Seamlessly worked across departments using Figma and Jira.

VCU Enterprise Marketing, Senior Copywriter from December 2017 to May 2022
 Led the university's brand messaging to drive recruitment.
Transitioned my team to a digital-first strategy and increased video production 10x.
Mastered Youtube best practices and Google Analytics to drive effectiveness.

Arnold Worldwide, Freelance Copywriter from July 2017 to January 2018 
 Launched content that introduced international brand, Santander Bank to North America.
Wrote direct marketing copy for Carnival Cruise Lines.
Worked with Mailchimp to A/B test marketing initiatives.

Hill Holliday, Copywriter from September 2014 to July 2017
Created engaging in-store and out-of-home experiences for Dunkin’ Donuts.
Managed and directed content for Liberty Mutual’s B2B social media audience.
Analyzed social media performance metrics and automated processes using Hootsuite.

Martin Agency, Copywriter Intern from January 2014 to September 2014
Scripted digital videos and social media content for Cool Whip and Moen faucets.
Collaborated with R&D teams on interactive work for Universal Music Group.
Attained proficiency in Microsoft Excel for financial planning and Python for coding.  


SUPERLATIVES


︎ BC Sprint / Coors Light - 2020 winner
︎ One Show / Spotify - 2018
︎ Young Lions / Digital - 2015 bronze
︎ Hatch Award / Dunkin’ Donuts - 2016 silver